Football star Victor Cruz is the new face of Hugo Boss

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Victor Cruz represents Hugo Boss.

New York Giants’ wide receiver, Victor Cruz, has landed a fresh-smelling gig. The football athlete becomes the new face of Hugo Boss. (Photo by Pier Marco Tacca/Getty Images)

American Football star of the New York Giants, Victor Cruz, has landed a gig with Hugo Boss.

The famous brand’s “Success Behind the Game” campaign has taken the 27-year-old wide receiver on board for their re-launching of three of its classic men fragrances; Hugo Man, Boss Bottled, and Boss Bottled. Night.

SEE ALSO: It’s time to smell sensual like Enrique Iglesias

“Success is personal, and can be defined as whatever you want it to be, whether it be winning a football game or becoming employee of the month,” Cruz mentioned in an interview with The Fashionisto.

“As long as you’re winning and reaching your goals, that’s being successful.”

Victor Cruz represents Hugo Man

Cruz gets the chance to represent the “official fragrance of the NFL,” Hugo Man.

“I’m really into Hugo Man right now, especially during these warm months,” Cruz said in an interview with People. “It’s a really fresh scent, but it’s energizing and not at all common. It’s got a unique character, which really complements my individuality and modern style.”

Denver Broncos’ DeMarcus Ware is representing Boss Bottled. Night., and Green Bay Packers’ Clay Matthews III has taken on Boss Bottled.

Hugo Boss recruits football athletes.

Football athletes represent Hugo Boss colognes in new campaign. (Photo: Twitter/@CelebInTheUSA)

Cruz admitted to loving a good smell. It’s part of his daily routine to put on some good cologne before he steps out the door, including before a training session.

“I usually have different people commenting on my fragrance. They always want to know what it is and until now I have liked to keep it a secret. It’s definitely something that’s a part of my style and grooming ritual,” Cruz told People.

Raised by a Puerto Rican mother and an African-American father, the football star didn’t get signed with the New York Giants until 2010 after playing college at the University of Massachusetts.

SEE ALSO: Sofia Vergara expands personal line with new fragrance

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