Mr. Calle Ocho has come a long way!
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Armando Perez, known to the world at large as Pitbull, is the first celebrity to cover “Rolling Stone”…with Spanish ads & headlines!
According to industry-trade magazine Advertising Journal, Pitbull’s cover is Rolling Stone’s first foray into the “Latino market” in its nearly 50 years of existence. Pitbull is one of Rolling Stone’s two covers this month — the other cover features Daniel “James Bond” Craig — but what makes the Pitbull cover so unique is that it features interviews in English, but sidebar stories in Spanish (the cover with Craig is in English alone). In so doing, Rolling Stone is sending the message that they are releasing magazines specifically tailored to the growing Latino community.
What do you think of Rolling Stone’s move? Tell us at @ZonaDeSabor!