Wal-Mart may be one of the most popular chain stores in America, but now, they’re concentrating their efforts on their Latino shoppers.
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According to The City Wire, Stephen Quinn, executive vice president of marketing for Wal-Mart, told suppliers at the beginning year meeting last week in Orlando that the retailer’s marketing focus this year is in step with the merchandising goals of localization, being more competitive locally and more keenly focused on Hispanic shoppers. The majority of Wal-Mart’s “Hispanic” stores are located in Texas, Florida, New Mexico, California, and Arizona.
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